What is Luxury ?

The luxury industry is idiosyncratic. Luxury is more than the material offering (even if the offering is a service).


Luxury is a differentiated offering that delivers symbolic and experiential value besides functionality.At times, ironically, offering symbolic and experiential value requires luxury brands to not offer “impeccable quality”. In luxury, passion and dreaming are as important as functionality.


With time I have learned that to achieve excellence in luxury experience, a similar approach applies: Brands must go beyond what traditional branding frameworks recommend to create luxury experience.

With The Seses

It comes down to a human-centered design approach.

Consider the shape of a space, the color of a wall, the light from a window, the comfort of a textile, the sound of a floor. Each of these moments are key opportunities to think about the sensory signals of a space and what experience you want people to have.

 This will influence what materials you use within the workplace to create meaning and mood—the foundation for elements like brand, culture, value.

We Transform Your Business in Experience

Our Creations

Minerva fosters a culture of bespoke services and excellence through a constant attention to details. This specific know how is passed on to each Minerva talent through the constant development of skills and capacities. This mindset nurtures a culture of partnership with brands, some of them since many years or decades, in all the group's activities.

Our aim is to push the traditional boundaries of marketing and communication in order to explore new territories for luxury, premium, fashion and cultural brands.

Our internal processes are driven by a strong image culture and a desire to bring a pool of talents coming from a wide range of eclectic disciplines: consultants, photo and video makers, strategists, copywriters, graphic, 3D, motion and UX/UI designers, illustrators, artists, curators, Partnership we work side by side to bring out the singularity of our clients.

Immersive Web Site

Our online attention threshold is 5 seconds.

Do you know how to exploit them?

Immersive Website & E-Commerce 01.

Digital Activation & Social 02.

Image & Branding 03.

Luxury Customer Design Experience 04.

Partership 05.

Neuromarketing 06.